To build a family of the most admired performance and lifestyle brands on earth
We empower, engage, and inspire our consumers – every step of the way
Think forward and think big
We are committed to driving growth with true product innovation – starting with an intense focus on consumer insights, accelerating our speed to market, and delivering compelling products through customization, collaboration, and leading-edge technologies.
An Industry Leader Reborn
Merrell continues to revolutionize hiking footwear with the iconic Moab hiker.
Relentlessly focused on elevating the running experience through innovation, Saucony introduced EVERUN.
The Sperry Advantage
In preparation for the 2017 America's Cup, Sperry collaborated with ORACLE TEAM USA to design Sperry 7 Seas.
Investing in Insights
We continue to invest in engaging our consumers to identify insights.
Consumers can customize select products from our brands, including Sperry, Wolverine, and Chaco.
Entering 2017, we announced the WOLVERINE WAY FORWARD, a holistic, enterprise-wide business initiative designed to transform the Company to compete and win in the fast-changing global consumer retail environment.