Wolverine Worldwide

2016 Annual Report

Our Vision

To build a family of the most admired performance and lifestyle brands onĀ earth

Our Mission

We empower, engage, and inspire our consumers – every step of the way


Think forward and think big

We are committed to driving growth with true product innovation – starting with an intense focus on consumer insights, accelerating our speed to market, and delivering compelling products through customization, collaboration, and leading-edge technologies.

An Industry Leader Reborn
Merrell continues to revolutionize hiking footwear with the iconic Moab hiker.
Game-Changing Technology
Relentlessly focused on elevating the running experience through innovation, Saucony introduced EVERUN.
The Sperry Advantage
In preparation for the 2017 America's Cup, Sperry collaborated with ORACLE TEAM USA to design Sperry 7 Seas.
Investing in Insights
We continue to invest in engaging our consumers to identify insights.
Merrell Traction Innovation
Our brands exclusively offered Vibram Arctic Grip, an award-winning traction system.
Consumers can customize select products from our brands, including Sperry, Wolverine, and Chaco.

Entering 2017, we announced the WOLVERINE WAY FORWARD, a holistic, enterprise-wide business initiative designed to transform the Company to compete and win in the fast-changing global consumer retail environment.

Blake W. Krueger