Innovation at Wolverine Worldwide

The Lighthouse is designed to accelerate the Company’s innovation revolution and to serve as a catalyst to bring compelling products and stories to the global marketplace.


Consumer Intelligence

The Consumer Insights and Market Intelligence (CIMI) team helps WWW’s family of brands connect with their consumers. The team interacts with almost 10,000 consumers on a monthly basis, infusing the consumer perspective into our new products, advertising and strategies.  CIMI ensures that consumer insights and market intelligence are at the center of our decision making.


Trend Research

Wolverine Worldwide’s Trend employees are responsible for the research and presentation of trends in the realms of fashion, lifestyle, product, color, technology, and consumer. The team tracks high level movements in multiple industries to communicate macro and micro trends to the brands and broader organization. The intelligence gathered provides guidance for WWW’s family of brands in order to ensure our products are on-trend for each season.


Advanced Concepts

Advanced Concepts is a group of subject matter experts with skills in virtual reality design, CGI product sampling, 3D printing, and rapid prototyping. Advanced Concepts acts as a pipeline of research and development for the conceptual design of products. Their processes allow the Company’s creative vision to become a commercial-ready reality.

Our Brands

Our History
The story of a company that was founded on the simple desire to create good products for good people, whose own footprint can be found in approximately 200 countries and territories throughout the world.

As a company entrusted with the reputation of our family of brands, we hold ourselves to the highest standards of human and environmental health and safety.

Stock Information
The latest performance stats on Wolverine Worldwide stock, as well as other investor information and key investor tools.

As a growing company, Wolverine Worldwide is always in search of talented, passionate people. If you're interested in working for a dynamic multi-brand, globally focused, and environmentally conscious company, please click here.

Contact Us
To learn more about Wolverine Worldwide and its many brands, or to offer any comments and suggestions on how we can better serve you, just click here for contact details.